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A Trusted Partner for Your Dreams A Trusted Partner for Your Dreams
ABOUT

Friends Steel Group

From homes to large-scale infrastructure projects across Gujarat, Friends Steel has been the most trusted steel partner since 1998, supporting builders, engineers, fabricators, and dealers with scale, expertise, and long-term value. Backed by the widest product range and a strong dealer network, Friends Steel goes beyond production to guide customers as a steel product expert. As the first company in Gujarat to launch Double Grip TMT bars, Friends Steel helps ensure the right steel for the right application, enabling not just strong structures, but reliable infrastructure, lasting relationships, and a future that endures.

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Widest Product Range in Steel

Vision • Mission • Objectives

Vision

Support India’s growth journey through building construction.

Provide customers a one-stop solution for steel requirements.

Deliver world-class steel proudly made in India.

Earn customer trust through performance and reliability.

Mission

Make steel sourcing easier and more predictable for customers across India.

Ensure reliable availability of steel through a strong supply and dealer network.

Deliver cost-efficient steel solutions for building construction needs.

Provide customers a dependable one-stop solution for construction steel.

Objectives

Make steel sourcing simple and predictable for customers across India by offering a complete range of building construction steel under one roof.

Ensure consistent availability of steel through a strong dealer and distribution network, reducing delays and dependency for customers.

Expand and integrate manufacturing and supply capabilities to deliver cost-efficient and reliable steel solutions.

Continuously broaden the product portfolio to meet evolving needs across residential, commercial, and infrastructure projects.

Work closely with customers to understand application requirements and guide them toward the right steel for the right use.

Strengthen partnerships with dealers and channel partners to improve local service, responsiveness, and on-ground support.

Build a customer-first culture by empowering teams to focus on solutions, not just sales.

Invest in technology, systems, and processes to improve productivity, consistency, and ease of doing business.

Maintain strong standards of safety, environmental responsibility, and ethical practices across all operations.

Support India’s construction ecosystem by contributing to reliable infrastructure development and long-term value creation.
Our Business Philosophy

Business Strength

Friends Steel offers one of the widest and most comprehensive product ranges in the industry, with 354 SKUs supported by modern manufacturing facilities across 12 plants. With a monthly production capacity of 35,000 metric tons, the company ensures dependable supply for building construction needs. Headquartered in Ahmedabad, Friends Steel is backed by a strong network of over 2,200 dealers across Gujarat, enabling consistent availability and local support. Since 1998, Friends Steel has been trusted as Gujarat’s No. 1 steel choice, built on scale, reliability, and a clear understanding of customer requirements.

Our Commitment to HSE

Our commitment to health, safety, and environmental responsibility across all operations.

Health & Safety

We ensure an incident-free workplace by enforcing strict safety procedures and mandatory PPE for all employees and contractors.

Risk Control

All activities are risk-assessed and executed through approved procedures to protect people, equipment, and operations.

Environment

We minimize waste, prevent pollution, and continuously improve our processes to reduce environmental impact.